Viacom 18 LIVE Brings Together Music Maestros for the Announcement of ‘ETV Kannada Sangeet Samman 2013’

Last Updated: Fri, Jul 05, 2013 09:00 hrs

Bangalore, Karnataka, India:The Viacom18 group, one of India’s largest media conglomerates, recently launched its new business division - Integrated Network Solutions (INS) which offers multiple brand solutions catering to the diverse needs of advertisers with varied marketing objectives. INS conceives and delivers strategic, creative solutions that helps leverage the Network’s media assets and expertise from both creative and business perspective.

This July, Viacom 18 LIVE, a subdivision under Integrated Network Solutions introduces a new property – ETV KANNADA ‘SANGEET SAMMAN 2013’ which will make an effort to acknowledge the hardwork put behind the soulful tunes in our everyday life by the talented and legendary musicians by honouring them with these awards. It has also been created with a motive to celebrate talents across the region, beyond cinema and bring them forward to the audience.

The jury members for the awards, Pravin Godkhindi - A renowned flautist and Music Composer, he has experimented with fusion of both Indian and Western music. B Jayashree - A renowned folk musician and theater artist, she is known for her public performances in both music and theater, K Kalyan - music director & lyricist, along with Parameshwar Gudkal (Programming Head – ETV Kannada ) & Mr.Sameet Sharma, Director - Regional & Kids Entertainment, Viacom18 LIVE, were present to announce the same.

The awards will be given across various categories. Film categories are: Best Upcoming Singer Male, Best Upcoming Singer Female, Best Upcoming Music Director, Best Lyrists, Best Music Director, Best Singer – Male, Best Singer – Female, Best Song of the year, Best Romantic Song, Best Dance Song, Best Album of the year. Non Films categories are: Best Band, Best Title Music for a TV show, Best Album of the year.

ETV Kannada Sangeet Samman 2013 is completely a viewer’s choice award where in the Jury will initially shortlist the top five nominations across categories for audience voting and the audiences will nominate one person from each category for the prestigious ETV Kannada Sangeet Samman 2013 Award. The audience can vote their choice on the website

Speaking about this new property, Mr. Ravish Kumar, Executive Vice President, Viacom18 & Business Head – Regional Channels, said “It is the spirit of Sangeet Sanman that ETV Kannada is proud to be associated with; Karnataka is filled with a rich cultural history and the South has been associated with music since its inception. Music is an art that has been an inherit part of most Kannadiga households and at ETV Kannada, it is our constant endeavour as a channel to bring to our audiences the best that we have to offer in terms of shows, concepts, films and entertainment. We are sure that Sangeet Sanman is going to be a thrilling musical extravaganza worth experiencing.”

Mr .Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. was quoted, “Kannada music forms an integral part of Karnataka’s culture and heritage. This property will honour the exceptional musical talent responsible for this phenomenon. ETV Kannada Sangeet Samman 2013 initiative will also encourage and recognize new musical talent. This is part of our planned and a thought out strategy wherein our LIVE division will build live properties in music and entertainment space for all our brands and media assets. The award show will be an exceptional experience for audiences on ground and on air both”.

Present at the occasion, Smt. Jayashree was ecstatic about the effort and was quoted, “Music has always been an integral part of Karnataka’s culture and it has churned out maestros whose creations continue to mesmerise us. It’s a great effort by the Viacom 18 team to honour those greats and my best wishes are with the team as I look forward to the grand finale of ETV Kannada Sangeet Samman 2013 with all eagerness.”

The grand finale of ETV Kannada Sangeet Samman 2013 will be held on 14th July 2013. ETV Kannada Sangeet Samman 2013 is powered by Rin & co sponsored by Clear & Paragon, 92.7 BIG FM is the radio partner & INOX being the multiplex partner.

About Viacom 18LIVE:

Viacom18 LIVE is a subdivision under INS whose mandate is to create LIVE properties in Music and Entertainment space for all the brands of Viacom18. MTV VMAI and EMERGE were the first few initiatives of this division under Youth and English Cluster. Sangeet Samman marks the launch of Kids and Regional Cluster of Viacom18 LIVE. The other Division of INS is BE Viacom18 which works majorly on building broadcast properties on Viacom18 Network Level leveraging all its media assets including Viacom18 Motion Pictures and deliver clients and brands partnerships and solutions on a strategic level. Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc and the Network18 Group, (with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18,, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). Viacom 18 Media Pvt. Ltd. operates six general entertainment channels - MTV, Nickelodeon, Vh1, COLORS, SONIC, Comedy Central and film business through Viacom18 Motion Pictures, that produces, acquires and distributes Hindi films, This apart, Viacom18 also runs Viacom's consumer products division in India.

To view the photograph, please click on the link given below:

From left Mr.Sameet Sharma Director Regional & Kids Entertainment, Mr.Pravin Godkhindi, Mr.Kalyan & Mr.Parameshwar Gundkal, ETV programming Head enveiling the trophy
Parimala Ananth, P R CAMP, +91 9980817197

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