Volkswagen Beetle to cost Rs 20 lakh in India

Volkswagen Beetle is set to hit the Indian roads on December 4. Buyers have to shell out Rs 20 lakh for the Beetle on account of 100% import duty on completely built units prevailing in the country. Incidentally, this will be the costliest hatchback from the Volkswagen stable in the Indian market.

Coinciding with the launch, the German auto major has launched an aggressive ad campaign covering both print and electronic India

Image courtesy: www.volkswagen.com

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