Contrary to what market sales figures seem to be indicating, automobile companies are busy launching one new model after another. Much has been said about Germany's "Big Three" (Audi, BMW and Mercedes-Benz) dominating the luxury segment, but the reliable Swedish company, Volvo, has quietly pulled a rabbit out of the hat and has introduced the enticing V40 Cross Country. This vehicle is significant not only for the car manufacturer and its image but also for the segment because it reignites the crossover craze in a field heavily dominated by sedans.
The crossover has been around for over a decade. As no one was inspired enough to come up with a suitable name for such a vehicle, the term has stuck on. In the most basic term, a crossover is a synthesis of the brawny sports utility vehicle (SUV) and the normally appealing sedan.
Text: Business Standard
Image Courtesy: Volvocars