What earnings reports have revealed about ads

Last Updated: Thu, Apr 26, 2012 20:46 hrs


April 12: Google Inc. says its revenue, after subtracting ad commissions, totaled $8.14 billion in the first quarter. Analysts were expecting revenue of $8.09 billion on this basis. Google's revenue was helped by a 39 percent increase in "paid clicks," but the prices of its search-driven text ads continued to decline. The so-called "cost-per-click" for these ads declined 12 percent from the same time a year earlier.

April 16: Gannett Co. reports a 25 percent drop in first-quarter net income, as advertising in its newspapers continued to decline. Broadcasting revenue rose, helped by advertising related to autos, the Super Bowl and political campaigns.

April 17: Yahoo Inc. says that after subtracting commissions paid to its advertising partners, revenue was $1.08 billion in the first quarter, up slightly from last year. It marked the first time since the third quarter of 2008 that Yahoo's quarterly net revenue has increased from the previous year.

Omnicom Group Inc., which owns marketing agencies, says its domestic revenue climbed 4 percent in the latest quarter, while international revenue increased nearly 6 percent.

April 19: Microsoft Corp. says it reduced losses in its online services division, which includes the ad-supported Bing search engine. The division's operating loss was $479 million, compared with $776 million a year ago. The division had $707 million in revenue, up 6 percent from $667 million.

The New York Times Co. says print and digital advertising revenue declined amid what CEO Arthur Sulzberger Jr. called "the uneven U.S. economic environment and uncertain global conditions." Advertising revenue fell 8 percent to $237.9 million, from $258.9 million a year ago.

Wednesday: The McClatchy Co. reports a slightly larger net loss due to declining advertising revenue. Meanwhile, compensation and other costs at the nation's third-largest newspaper company fell while digital advertising increased.

Thursday: Time Warner Cable Inc. says advertising revenue grew 7 percent to $211 million in the quarter.

The Interpublic Group of Companies Inc., one of the world's largest advertising agency conglomerates, says revenue rose 2 percent to $1.51 billion, beating the $1.49 billion expected by analysts.

Coming up:

Friday: WPP Group PLC

May 1: CBS Corp.

May 2: Time Warner Inc., Comcast Corp., IAC/InterActiveCorp

May 3: Viacom Inc.

May 4: The Washington Post Co., Clear Channel Outdoor Holdings Inc.

May 8: The Walt Disney Co., Discovery Communications Inc.

May 9: AOL Inc.

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