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What earnings reports have revealed about ads

Source : AP
Last Updated: Fri, Jul 27, 2012 18:17 hrs

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— July 16: Gannett Co. says advertising demand was "uneven" and "choppy." Ad revenue at Gannett's newspaper publishing segment fell 8 percent to $594 million. Broadcasting revenue climbed 11 percent to $205 million, helped by stronger political and auto-related TV advertising, as well as growth at Gannett's Captivate business, which shows ads in elevators. The company expects the Olympics and political spending to bolster results in the second half of the year.

— July 17: Yahoo Inc. says revenue for the latest quarter dipped 1 percent to $1.22 billion. After taking out ad commissions, Yahoo's net revenue totaled $1.08 billion. That figure fell about $16 million below analyst estimates. The net revenue, a focal point for investors, was slightly higher than the same time last year. That marked the second consecutive quarter that Yahoo had posted modestly higher net revenue.

Omnicom Group Inc., which owns marketing agencies, says its U.S. business helped lift second-quarter net income 1.5 percent, making up for a decline overseas. Domestic revenue grew 5.4 percent, while international revenue fell 1.3 percent.

— July 19: Google Inc's earnings hit analysts' target as refinements to the company's Internet search technology lured more Web surfers to click on its revenue-producing ads. Google's revenue, excluding that from a recent Motorola purchase, stood at $8.36 billion after subtracting the ad commissions paid to its advertising partners. That was about $70 million below analyst projections. The number of total clicks on Google's ads during the second quarter increased 42 percent from the same time last year. The increasing volume in clicks helped Google shake off a deepening decline in its ad prices.

Microsoft Corp. takes a $6.2 billion accounting charge because its 2007 purchase of online ad service aQuantive hasn't yielded the returns envisioned by management. With that, Microsoft's online services division reported a loss of $6.7 billion, compared with a loss of $745 million a year ago. Revenue fell 8 percent to $735 million.

— Wednesday: AOL Inc. reports stronger-than-expected revenue and its fifth straight quarter of advertising growth — signs that its efforts to turn its business around are starting to pay off. AOL's advertising revenue grew 6 percent to $338 million.

IAC/InterActiveCorp reports better-than-expected results for the second quarter thanks to sharply higher revenue from its family of websites and applications. Revenue from IAC's search segment, which includes ads and applications, grew 46 percent to $349 million.

— Thursday: Interpublic Group of Cos., a holding company for advertising and marketing agencies, says second-quarter net income fell 3 percent, hurt by some U.S. account losses in 2011 and the stronger dollar. Account losses included consumer products maker S.C. Johnson & Son Inc.

The New York Times Co. reports that second-quarter revenue increased slightly. Most of the revenue gain stemmed from higher newspaper circulation, especially in its digital editions. That helped to offset advertising revenue declines. The company says its advertising revenue decreased 7 percent to $244 million.

Meredith Corp., publisher of Better Homes and Gardens and Fitness magazines, says advertising revenue rose 11 percent to $210.3 million, helped by the acquisitions of the Allrecipes.com, EveryDay with Rachael Ray and FamilyFun brands.

Coming up:

— Tuesday: Discovery Communications Inc.

— Wednesday: Time Warner Inc., Comcast Corp., Clear Channel Outdoor Holdings Inc.

— Thursday: CBS Corp., Time Warner Cable Inc.

— Friday: Viacom Inc., The Washington Post Co.

— Aug. 7: The Walt Disney Co.

— Aug. 30: WPP Group PLC




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