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What earnings reports have revealed about ads

Source : AP
Last Updated: Mon, Jul 16, 2012 19:02 hrs

, with Yahoo, Google and Microsoft reporting later in the week.

Here are highlights of recent quarterly earnings reports from selected Internet and media companies and what they say about the state of spending on advertising:

— Monday: Gannett Co. says advertising demand was "uneven" and "choppy." Ad revenue at Gannett's newspaper publishing segment fell 8 percent to $594 million. Broadcasting revenue climbed 11 percent to $205 million, helped by stronger political and auto-related TV advertising, as well as growth at Gannett's Captivate business, which shows ads in elevators. The company expects the Olympics and political spending to bolster results in the second half of the year.

Coming up:

— Tuesday: Yahoo Inc., Omnicom Group Inc.

— Thursday: Google Inc., Microsoft Corp.

— July 25: AOL Inc., IAC/InterActiveCorp

— July 26: The New York Times Co., The Interpublic Group of Cos.

— July 27: The McClatchy Co.

— July 31: Discovery Communications Inc.

— Aug. 1: Time Warner Inc., Comcast Corp.

— Aug. 2: CBS Corp., Time Warner Cable Inc.

— Aug. 3: Viacom Inc., The Washington Post Co.

— Aug. 7: The Walt Disney Co.




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