What earnings reports have revealed about ads

Last Updated: Mon, Oct 22, 2012 15:30 hrs


— Oct. 15: Gannett Co. reports higher net income and revenue, helped by strong gains in political and Olympics-related advertising.

— Oct. 16: Advertising and marketing company Omnicom Group Inc. reports nearly flat earnings and revenue compared with a year earlier, as U.S. revenue grew but international revenue declined.

— Oct. 17: Television and digital media company Media General Inc. says its third-quarter net loss widened because of higher expenses, but revenue grew sharply thanks to an increase in political advertising and the Olympics.

— Oct. 18: Google Inc. says ad revenue rose 16 percent from the same time last year, the slowest pace in three years. The company's ad revenue had climbed by at least 21 percent in each of the previous 10 quarters. As has been the case for the past year, the average prices companies pay Google for ads appearing alongside search results also fell. The decelerating growth in ad revenue is likely being driven by the growing use of smartphones and tablet computers to access the Internet. The ads are more difficult to see on smartphones, in particular, so marketers aren't willing to pay as much.

Microsoft Corp. says revenue in its online services division grew 9 percent to $697 million, while operating loss fell 29 percent to $364 million. Online advertising revenue grew 15 percent to $655 million, with growth in search advertising revenue partly offset by lower revenue from display advertising. Microsoft says search revenue grew because of increased revenue per search and increased volumes.

Coming up:

— Monday: Yahoo Inc.

— Thursday: The New York Times Co., WPP Group PLC, The McClatchy Co.

— Friday: Comcast Corp., The Interpublic Group of Cos.

— Oct. 31: Time Warner Cable Inc.

— Nov. 2: The Washington Post Co., Clear Channel

— Nov. 6: AOL Inc.

— Nov. 7: Time Warner Inc., CBS Corp.

— Nov. 8: The Walt Disney Co.

— Nov. 15: Viacom Inc.

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