Freedom of choice
India's poor love digitisation for the choice and quality it offers.
Discovery and National Geographic are the most popular channels in some of the poorest parts of the country, largely because the knowledge-based programmes on these channels are considered a substitute for decent education.
And, the poor love shows on agriculture, vocational training and job opportunities.
These, among others, are some of the 'indicative findings' of a five-state study conducted by Sevanti Ninan, founder-editor of thehoot.org.
Text: Vanita Kohli-Khandekar, Business Standard
Image courtesy: National Geographic Channel