What to expect from Amazon's Diwali sale- Value or Price?

Last Updated: Thu, Oct 05, 2017 17:13 hrs
FILE PHOTO: Amazon boxes are seen stacked for delivery in the Manhattan borough of New York City

If you are one among those who lost out on shopping during Amazon's recently concluded Dussehra festival, you will certainly find the festival sale starting from Wednesday helpful.

The e-commerce marketplace giant has beefed up for a blitzy extension of the Great Indian Festival, which will be live in a few hours and will extend right till October 8.

The event is touted to be one of the biggest, with the exception that this time it will not have Flipkart or Paytm to compete with. Flipkart is yet to announce dates for a Diwali sale.

There are ten crore products and Amazon is expected to offer a cool discount on most of them. Deals are expected on smartphones, fashion & clothes, home appliances and electronics, and home furniture too.

Here is a ready-reckoner of what to expect:

1. Up to 40% off on smartphones and electronics
2. Up to 70% off on fashion and apparel
3. Up to 15% of value back in return for shopping with Amazon Pay Balance
4. Up to 35% off on makeup and beauty
5. Up to 40% off on air conditioners
6. Up to 20,000 off on laptops
7. Up to 60% off on headphones and speakers
8. Up to 60% off on networking devices

The deal also factors in No Cost EMI and exchange offers. On the banking front, Citibank debit and credit card will fetch you a neat 10% additional cashback.

You will also find deals such as deals under 449, half price store, and Golden hour deals.

Although Amazon has not officially listed any specific product, there have been a couple of teasers available online already.

The Honor 8 Plus, selling at 29,999 is expected to fetch a cool discount. The phone is available for Rs 26999, plus there is an additional exchange benefit of up to Rs 3000. All eyes will also be set on One plus devices. There is an expectation among users for a discount on the One Plus. Yes, the top end model with the 8GB RAM and 128 GB storage could sound cool. But getting a discount on the One Plus 3T should also be a boon for many prospects.

One Plus 3T, which still makes sense, could be available at Rs 24999.

The LG G6, the one with the Snapdragon 821, and 4GB specification is available on Amazon for 33990. Throw in a free EMI and the ten percent cashback, the benefit should be worth at least Rs 3500 on this phone. 

 There are offers coming from Nokia, Samsung, Lenovo too and that should keep you glued to the offers section.

The Retailers Association of India commissioned a study to measure consumer sentiment index around the festive shopping period.

Their study suggests that 56% customers are likely to use an online sale to buy clothes and fashion, while 41% will opt for mobile phones.

For all the buzz such festivities create, e-commerce companies have managed to burn cash in order to create loyalty.

According to industry estimates, cash to the tune of $370-400 million was burnt during the festival around Dussehra. The industry lost $200-250 million in 2016.

But, surprisingly it is not price alone but value too that customers look out for durin such festive sales. 

Kumar Rajagopalan, the CEO, suggests that majority consumers are using offers from such festive-sale for value. 61% customers are keen to make a purchasing decision based on "best products", compared to 57%, who would make a decision based on discounts.

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