But the market leader in the passenger car market has decided to fight back and put on road a redesigned and re-engineered version of the Alto 800.
"Consumers today are looking for more features and ways to climb up the value ladder. While we have the Alto K10 at the upper end, we decided to refurbish the standard 800 cc version to attract the entry-level buyer who bring in as much as 60 per cent of sales for the car," says Manohar Bhat, vice-president (marketing), Maruti Suzuki India Limited (MSIL).
Maruti Suzuki sold Alto in two avatars till now - 800 cc and a 1000 cc K-series engines.
As much as two-thirds of the sales come from the 800 cc version, which is now going to be replaced with the upgraded model that was launched on Tuesday.
The company has invested Rs 470 crore along with its vendors on the new car which, the company hopes, will revive its sagging fortunes in the small-car segment.
Text: Business Standard
Image Courtesy: Business Standard