Apple of China
Take a look: Qualcomm Snapdragon 800 8274AB 2.3GHz processor, Adreno 330 450MHz GPU, 2GB LPDDR3 RAM, 441 ppi, eMMC 4.5 flash memory, 34,000-plus on the AnTuTu benchmark.
Does this blizzard of jargon really sends customers into an orgasmic tizzy? Why then did the Flipkart website crash in the little over half an hour that it took to sell Xiaomi's first budget smartphone Mi3 in India?
Could it be the "Apple of China" branding that made people pay attention to Xiaomi, catapulting the Mi3 into the headlines?
Apple co-founder Steve Wozniak said earlier this year Xiaomi was "good enough to crack the American market". But we Indians are suckers for brands - unless the price seems perfect.
Text: Vipul Vivek, Business Standard
Images: Xiaomiworld and Mi India