It's 9 am on a Saturday. You are fast asleep after a hectic day in office the previous day with marathon meetings stretching up to the wee hours. Your mobile rings. Sleep disrupted, you pick up the mobile with eyes half shut. "Good morning, sir. Are you looking for a personal loan?" You murmur something to the effect "No, thanks" and try to catch the lost sleep. After 10 minutes, your phone rings again...
Obviously, you have not provided your mobile number, name or e-mail address to the callers. So how come they got to know your name and mobile number? In all probability, you haven't registered your number in the Do Not Call (DNC) or Do Not Disturb (DND) registry. That's why you had to begin your day with a telemarketing executives calling to sell a loan product, insurance policy or a credit card. And it does not stop at calls. Even e-mailers are sent pitching products.
There is a huge, unorganised database market out there, where companies collect details of individuals through a variety of means and sell them to those interested - for a price.
Text: Business Standard