|Indian Idol, the hugely popular
adaptation of the blockbuster Pop Idol format took the nation
by storm in its very first season and followed that with an equally
popular season 2. While Indian Idol served as the ultimate platform
for budding singers from across the nation to realise their dreams,
the show went on to become the most entertaining and involving show
to hit Indian television.
In keeping with its philosophy of offering innovative and distinct
content, Sony Entertainment Television, in February announced the
launch of the third series of this groundbreaking phenomenon, with
an even bigger bang!
Indian Idol is a ‘made-for-television phenomenon’ that combines
drama and reality with music, humour, thrill and glamour. The last
two seasons experienced a collage of emotions, raising levels of
viewer frenzy and excitement coupled with the contestants’ tears
and joys, heartbreak and jubilation, learning and achievements.
With its immense popularity, Indian Idol will continue to
showcase exceptional talent on the nation’s biggest platform. The
Indian Idol journey in search of ‘Ek Awaaz Jispar Ho Desh Ko Naaz’
promises to become an integral part of the viewers’ lives drawing
ardent support and a voting frenzy.
This year, too, Indian Idol will give the people of India
the opportunity to chase their dreams and the power to make one
talented aspirant ‘Bharat Ki Shaan’. In addition to a recording
contract with Sony BMG, the ‘Indian Idol’ will be awarded a contract
with Sony Entertainment Television worth Rs 1 crore, thus catapulting
him or her into unparalleled stardom, fame and fortune.
The new series will see two new judges; Alisha Chinai, whose album
Made in India created history and ushered in new trends in
pop music, and Udit Narayan, the extremely talented male playback
singer who is known for his silken voice. The third judge is none
other than Anu Maliik, one of the most successful and multi-talented
music directors of today. His straight talking coupled with his
‘singing shayari comments’ has always kept the contestants
at ease, making him one of the most talked about judges of Indian
For more, keep watching Sony Entertainment Television, Friday &
Saturday at 9 p.m.
You can also SMS 'IDOL' to 2525 to get more info on Indian Idol
Sony Entertainment Television
Sony Entertainment Television (SET) India, India's No. 2 general
entertainment television channel, is backed by Sony Pictures Television
International (SPTI). Its channels include Sony Entertainment Television,
MAX, AXN, ANIMAX & SAB.
Launched in October 1995, Sony Entertainment Television is a Hindi
General Entertainment Channel, focused at providing quality and
innovative entertainment to viewers across India. Over the years,
the channel has created significant marquee properties through an
impressive line up of programs ranging from the light hearted to
the supernatural, exploring various genres complimented by an explosive
mix of glamorous events and Bollywood blockbusters.
Known for its innovative concepts and exciting formats, Sony Entertainment
Television has been providing strong platforms for over 700 brands
to reach over 38 million households in India. In addition, Sony
Entertainment Television is also available in US, UK, Africa, Middle
East, Europe, Canada, Australia, New Zealand, Singapore, Pakistan,
Nepal, Bangladesh, Maldives, Malaysia and Indonesia.
Sony Entertainment Television is a part the network of channels
distributed by TheOneAlliance - a joint venture between SET India
Pvt Ltd and Discovery Communications India. Other channels in TheOneAlliance
network include MAX, Discovery, Discovery Travel & Living, SAB TV,
MTV, Animal Planet, AXN, ANIMAX, NDTV 24X7, NDTV India, NDTV Profit,
NICK and Ten Sports.
The international ‘Idols’ format was conceived in the United Kingdom
by Simon Fuller's company 19TV and leading global Production Company,
Fremantle Media. Produced by Thames and 19TV, the format premiered
on the UK’s ITV in 2001 as Pop Idol and has been rolled out
across 28 countries to date with an overwhelming response leading
to national frenzy and a massive ratings success.
In the USA alone, American Idol 4 regularly gained audiences
of over 30 million viewers and an incredible 65 million phone votes
were recorded for the final episode. The winner of the 4th series
of American Idol, Carrie Underwood, stood head and shoulders above
more than 1,00,000 contestants as the best undiscovered voice in
America. With a new single rocketing up the charts and a debut album
on the way, Carrie joins Kelly, Ruben and Fantasia as American Idol-made
In the UK, Pop Idol 2 outperformed the award-winning premiere
series with the final episode, breaking voting records with in excess
of 10 million votes recorded.
FreMantle Media is one of the largest international creators and
producers of programme brands in the world, with leading prime time
drama, serial drama, entertainment and factual entertainment programming
in over 40 territories.
International drama programmes include Germany’s top rated serial
drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times),
the UK’s most successful police drama, The Bill, and Australia’s
top soap, Neighbours.
Entertainment and factual entertainment successes range from the
award winning international format, Idols, broadcast as prime time
show, American Idol, on FOX in the US, to the grime busting
format, How Clean is Your House? and factual entertainment
series starring celebrity chef, Jamie Oliver, Jamie’s Kitchen.
FreMantle Media has production offices in over 20 countries worldwide,
providing local sales and production support for its international
TV brands such as Idols and the world’s longest running game show,
The Price is Right. The company’s licensing operation, FreMantle
Media Licensing Worldwide, exploits FreMantle Media’s many strong
brands across multiple off-screen platforms including merchandising
campaigns, interactive and wireless support, home entertainment
and music publishing.
Fremantle International Distribution, the company’s international
distribution division licenses over 19,000 hours of programming
to 150 countries worldwide including the outrageous antics of Mr
Bean: The Animated Series, moving drama, The Return,
starring Julie Walters, landmark documentary, The World at War
and the hugely popular special, Britney Spears: In the Zone.
FreMantle Media is the content arm of the RTL Group, Europe's largest
television and radio broadcast company.
Miditech Pvt. Ltd
Miditech is one of Asia's leading independent production companies
that create a wide range of programming. From award winning documentaries
to international format game shows, Miditech has earned a reputation
for producing programs to meet the exacting standards of international
broadcasters with over 400 hours of programming in 2005-2006.
Till about 3 years ago, Miditech focused almost entirely on documentaries
and factual programming. It built a formidable reputation in these
genres with hit shows like Living on the Edge, India's first
environment series in 1996. Wheels, a weekly auto show, The
Great Escape, Off the Beaten Path and The Real India
Travel Show helped make Miditech the largest producer of travel
content in India.
Then Hospital, Commando and R.A.A.A.H. established
it firmly as a market leader in the fledgling 'reality' space on
Indian television. In 2003 Miditech made an aggressive foray into
the entertainment and fiction space with hit shows like Saara
Aakash, Roadies, and India Ka Sabse Favourite,
an interactive show where the nation voted each week for its favourite
Bollywood stars. And there were many more.
When it comes to adapting and localising international formats
for the Indian market, Miditech is clearly the leader. Miditech
first produced Khelo Number Khelo and Kaarvaan Kismat
Ka, two game show formats developed by Zeal Television in the
United Kingdom, and followed that up with Indian Idol the
local version of the international hit show Pop Idol; Dance
Dance, the local version of the Australian show Strictly
Dancing; Fame Gurukul, based on Fame Academy;
the telenovella Complices Al Rescate, which became a daily
kids soap called Hum 2 Hain Na; Play House Disney
more recently the long running hit pre-school show Sesame Street
as Galli Galli Sim Sim for telecast on the Turner Network
Miditech is promoted by the Alva Brothers Niret and Nikhil, who
own 75 per cent of the company with the other 25 per cent held by
ICICI Venture, the largest private equity and venture capital management
company in India with aggregate funds under management in excess
of $650 million.
Over the years, Miditech has won many national and international
awards. Among them are the 'Green Oscar' or the 'Panda', Asian Television
Awards Indian Telly Awards, Indian Academy Awards, The Silver Tree,
The Pinnacle, etc.