Narrate compelling Stories not jargons

Ellyn Raftery is the marketing chief at FIS and in an exclusive tete-a-tete dispels the myths about tech marketing and why CMOs should sell stories and not jargons.

Is Alexa recording bedroom talk?

She is the latest hot thing on the technology scene, and here are tons of stories where Alexa has annoyed users by recording and even sharing bed-room tales.

Customer Experience is only word but no Play

This survey finds that Indian businesses talk BIG DATA and Analytics for customer experience but fail to implement them.

Indian IT and short-staffed?

We are talking about industrialization 4.0, but there is a dire need of industrious workers. And Nasscom believes...

How Goliath stores your data

Here's how the top guys like Microsoft store and safeguard customer data.

Recovering a bounty

Video surveillance technology helps recover this Russian painting valued at over a million dollars.

Pune smitten by Digital bug

Under a smart city project the city plans to save water by implementing this smart hardware.

Startup Troubleshoot

More Indian startups ready with solutions to tackle real-life problems, says Microsoft's Chief for Startups.