• Need two separate files, Expansion part should be a 500x250 and settling part should be a 300x250 creative.
• The creative on load should have a width 500 pixels and height of 250 pixels. And the animation should be in loop
• There should be a prominent “Roll-Out to Close” button on the expanded (500x250) version on all frames
• There should be a prominent “Roll-Over to Expand” button on the settling (300x250) version on all frames
• The animation play-time should not exceed 8 seconds
• The creative should have the clickTAG embedded in all frames
• Total file size, both the 500x250 and 300x250 put together, should not exceed 60 KB
• Minimum frame rate: 12 fps
• No transparency is allowed
• Creative must have a complete 1px border
• A back up 500x250 & 300x250 gif or jpg creative should be provided
• PC Fonts and FLA have to be sent along with the flash creative
• Creative needs to be sent 1 working day in advance before the scheduled campaign release.

Note: Shoshkele is a floating ad unit that loads without user initiation. It can also have streaming video, audio and other user initiated interactive elements.

• Need two separate files, Expansion part should be a 945x250 and settling part should be a 300x250 creative
• The creative on load should have a width 945 pixels and height of 250 pixels. And the animation should be in loop
• There should be a prominent “Roll-Out to Close” button on the expanded (945x250) version on all frames
• There should be a prominent “Roll-Over to Expand” button on the settling (300x250) version on all frames
• The animation play-time should not exceed 8 seconds
• The creative should have the clickTAG embedded in all frames
• Total file size, both the 945x250 and 300x250 put together, should not exceed 60 KB
• Minimum frame rate: 12 fps
• No transparency is allowed
• Creative must have a complete 1px border
• A back up 500x250 & 300x250 gif or jpg creative should be provided
• PC Fonts and FLA have to be sent along with the flash creative
• Creative needs to be sent 1 working day in advance before the scheduled campaign release.

Note: Shoshkele is a floating ad unit that loads without user initiation. It can also have streaming video, audio and other user initiated interactive elements.

• The creative on load should have a width of 945 pixels and height of 420 pixels
• A back up 300x250 gif or jpg creative should be provided
• The animation play-time should not exceed 8 seconds
• Once the animation is complete, it should rest as a 300x250 banner
• Prominent “Replay” button with appropriate function should present in 300x250. On clicking the “Replay” button, the creative should expand (945x420) and the animation should start
• File size should be less than 90KB
• The creative should have the clickTAG in all frames
• There should be a prominent “Close” button on the expanded version. It should be placed on the top right corner. Font size for the “Replay” and “Close” button needs to be 11 px; Fond type Arial Bold
• Flash version 5, 6, 7, 8 acceptable. Version 8 is recommended
• Minimum frame rate: 12 fps
• No transparency is allowed
• Creative must have a complete 1px border
• PC Fonts and FLA have to be sent along with the flash creative
• Creative needs to be sent a minimum of 2 working days in advance before the scheduled campaign release
• JS code, for resizing the creative, has to embedded in the flash file by the creative-team. This would enable us to take a single creative across all browsers. View-Code

Note: Sitecapture is a floating ad unit that loads without user initiation. It can also have streaming video, audio and other user initiated interactive elements

• The creative on load should have a width of 584 pixels and height of 335 pixels.
• A back up 300x250 gif or jpg creative should be provided
• The animation play-time should not exceed 8 seconds
• Once the animation is complete, it should rest as a 300x250 banner
• Prominent “Replay” button with appropriate function should present in 300x250. On clicking the “Replay” button, the creative should expand (584x335) and the animation should start
• File size should be less than 60KB
• The creative should have the clickTAG in all frames
• There should be a prominent “Close” button on the expanded version. It should be placed on the top right corner. Font size for the “Replay” and “Close” button needs to be 11 px; Fond type Arial Bold
• Flash version 5, 6, 7, 8 acceptable. Version 8 is recommended
• Minimum frame rate: 12 fps
• No transparency is allowed
• Creative must have a complete 1px border
• PC Fonts and FLA have to be sent along with the flash creative
• Creative needs to be sent a minimum of 2 working days in advance before the scheduled campaign release
• JS code, for resizing the creative, has to embedded in the flash file by the creative-team. This would enable us to take a single creative across all browsers. View-Code

Note: Sitecapture is a floating ad unit that loads without user initiation. It can also have streaming video, audio and other user initiated interactive elements

• Need two separate files, Expansion part should be a 728x180 and settling part should be a 728x90 creative
• The creative would expand only on Mouse-over
• The creative on load should have a width 728 pixels and height of 180 pixels. And the animation should be in loop
• Once the animation is complete, it should rest as a 728x90 banner
• There should be a prominent “Roll-Out to Close” button on the expanded (728x180) version
• There should be a prominent “Roll-Over to Expand” button on the settling (728x90) version
• The animation play time should not exceed 8 seconds
• The creative should have the clickTAG embedded in all frames
• Total file size, of the 728x90 & 728x180 put together, should not exceed 50 KB
• A back up 728x90 & 728x180 gif or jpg creative should be provided
• Minimum frame rate: 12 fps
• No transparency is allowed
• Creative must have a complete 1px border
• PC Fonts and FLA have to be sent along with the flash creative
• Creative needs to be sent 1 working day in advance before the scheduled campaign release

• Need two separate files, Expansion part should be a 500x250 and settling part should be a 300x250 creative
• The creative on load should have a width 500 pixels and height of 250 pixels. And the animation should be in loop
• Once the animation is complete, it should rest as a 300x250 banner
• There should be a prominent “Roll-Out to Close” button on the expanded (500x250) version
• There should be a prominent “Roll-Over to Expand” button on the settling (300x250) version
• The animation play time should not exceed 8 seconds
• The creative should have the clickTAG embedded in all frames
• Total file size, of the 300x250 & 500x250 put together, should not exceed 60 KB
• A back up 500x250 & 300x250 gif or jpg creative should be provided
• Minimum frame rate: 12 fps
• No transparency is allowed
• Creative must have a complete 1px border
• PC Fonts and FLA have to be sent along with the flash creative
• Creative needs to be sent 1 working day in advance before the scheduled campaign release

• An interstitial appears, when a website is invoked by the user and a full screen advertisement loads before it gets redirected to the page that the user intended to view
• Creatives dimensions should be of width 800 pixels and of height 600 pixels. And the Creative should have “close” button, if the user clicks on the close button it should lead to the www.sify.com in same window
• File size should not exceed 60 kb
• Total animation time should not exceed 8 seconds
• Flash versions 5, 6, 7, 8 acceptable. Version 8 is recommended
• There should be a prominent “Close” button. Font size for the “Close” button needs to be 11px; Font type - Arial Bold
• After the animation time of 8secs, the user is automatically redirected to www.sify.com
• Minimum frame rate: 12 fps
• No transparency is allowed
• ClickTAG should be inserted in all the frames
• Need 300x250 (SWF & Gif) standard banner which would communicate the same message as the 800x600 interstitial
• PC Fonts and FLA have to be sent along with the flash creative
• Creative needs to be sent minimum of 1 working days in advance before the scheduled campaign release
• The campaign would be run at a frequency cap of 1 per session. A session is defined as the first page view presented to a visitor and concludes after a period of 30 minutes of inactivity.

• The creative should have a width of 138 pixels and height of 285 pixels
• File size should be less than 15 KB
• The creative should have the clickTAG inserted in all frames, as per the Spec
• Corner-button would appear on high-resolution monitors (above 1024x768) only
• No Transparency is allowed
• PC Fonts and FLA have to be sent along with the flash creative

• The creative on load should have width of 138 pixels and height of 285 pixels
• There should be a prominent “Roll-over to Expand” on the 138x285 creative
• On Roll-over the creative has to expand to 138x310 pixels
• There should be a prominent “Roll-over to Close” on the 138x310 creative
• File size should be less than 15 KB
• The creative should have the clickTAG inserted in all frames, as per the Spec
• Corner-button would appear on high-resolution monitors (above 1024x768) only
• If there are more than one URL embedded in the creative then the tracking has to be done at the advertiser’s end
• No Transparency is allowed
• PC Fonts and FLA have to be sent along with the flash creative

• Page-tear/Page-peel is a creative that loads without any user initiation
• The on load creative should have a width of 770 pixels and height of 800 pixels
• File size should be less than 60 KB
• The animation play-time should not exceed 8 seconds
• Once the animation is complete it should settle as a 100x100 flash banner with a max file size of 5 kb. It will be placed on the top right corner with a peeling effect
• Space outside the peel should be completely transparent
• A back up 300x250 gif or jpg creative should be provided
• The creative should have the clickTAG embedded in all frames
• There should be a prominent “Close” button on the expanded version and a “Replay” button on the contracted version. It should be placed on the top right corner. Font size for the replay and close button needs to be 11px; Font type - Arial Bold
• Flash versions 5, 6, 7, 8 acceptable. Version 8 is recommended
• Minimum frame rate: 12 fps
• No transparency is allowed
• Creative must have a complete 1px border
• PC Fonts and FLA have to be sent along with the flash creative
• Creative needs to be sent minimum of 2 working days in advance before the scheduled campaign release
• JS code, for resizing the creative, has to embedded in the flash file by the creative-team. This would enable us to take a single creative across all browsers

• Need a single creative of dimension 965 x 365
• There should be a prominent “Close” button on the 965x365
• The animation play-time should not exceed 8 seconds
• The creative should have the clickTAG embedded in all frames
• Total file size should not exceed 60 KB
• Minimum frame rate: 12 fps
• No transparency is allowed
• Creative must have a complete 1px border
• Need 300x250 (SWF & Gif) standard banner also, which complements the message in the Content-push
• PC Fonts and FLA have to be sent along with the flash creative
• Creative needs to be sent 2 working day in advance before the scheduled campaign release
• JS code, for the interaction between the 300x250 & Content-push, has to embedded in the flash file by the creative-team
• The campaign would be run at a frequency cap of 1 per session. A session is defined as the first page view presented to a visitor and concludes after a period of 30 minutes of inactivity.

• Need a single creative of dimension 600 x 600
• There should be a prominent “Close” button on the 600x600
• The animation play-time should not exceed 8 seconds
• The creative should have the clickTAG embedded in all frames
• Total file size should not exceed 60 KB
• Minimum frame rate: 12 fps
• No transparency is allowed
• Creative must have a complete 1px border
• Need 300x250 (SWF & Gif) standard banner also, which complements the message in the side-kick
• PC Fonts and FLA have to be sent along with the flash creative
• Creative needs to be sent 2 working day in advance before the scheduled campaign release
• JS code, for the interaction between the 300x250 & side-kick, has to embedded in the flash file by the creative-team
• The campaign would be run at a frequency cap of 1 per session. A session is defined as the first page view presented to a visitor and concludes after a period of 30 minutes of inactivity.

• Need single JPG file with dimensions - 1600 x 1050
• Total file size should not exceed 100 KB
• No transparency is allowed
• PC Fonts and PSD have to be sent along with JPG
• Skin-branding would appear on high-resolution monitors (above 1024x768) only
• Also ensure that skin-branding will go along with a 300x250/Shoshkele to give a uniform-message to the user. We cannot have a heterogeneous mix of ads with different skin-branding and different banners within the page. It is detrimental both to the advertiser and the user
• Creative needs to be sent minimum of 1 working day in advance before the scheduled campaign release