'Abirami' Ramanathan, Chennai's top exhibitor and President of Tamilnadu theatre owners association, a Rotarian and one of the best known faces in Chennai's social whirl has purchased the Chennai city theatrical rights of Rajnikanth's Sivaji for an astronomical price. Ramanathan, the suave and polished gentleman speaks on Rajnikanth and Sivaji in an exclusive interview with Sify.com. Excerpts
Congratulations, for purchasing the Chennai city rights of Sivaji at a new record price. Please comment.
Thank you. I have paid a royalty of Rs 6.5 Crore, the highest ever price paid for any film for Chennai territory. I have paid this exorbitant price because I feel Sivaji has the potential to be a mega blockbuster of all times.
Did you watch the first copy of the film?
(Smiles) No way, I have not even seen a single shot from the film. I saw the Sivaji album, in which there are about 1000 odd stills from the film. I’m amazed, as they are simply mind-boggling, They are colourful and our superstar looks awesome. Seeing the album my mind was made to purchase the film.
Do you have any experience as a distributor?
Till 1997, I was a leading distributor in Chennai area. In fact the first film I distributed was Rajathi Raaja, a Rajnikanth film.
What is the potential of Sivaji, do you think that you will recover this exorbitant price, you have paid for it ?
Sky is the limit for Sivaji. You know that Chennai has a population of 1 Crore plus and everybody wants to see the film. A majority of the population wants to see it at least once, which means I will recover my cost and make a profit!
What are your release plans for the film?
I’m working out a strategy, which I will disclose in a few days time Let me tell you Sivaji will rock, and it will definitely create history and for the first time it will release big in 15 to 20 screens in Chennai city.
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Pirates Get ready for Sivaji
Video pirates all over the world are getting ready for the release of Sivaji.On Thursday (May 17), when the notorious Burma Bazaar pirates of Chennai came to know that the film got censored, they have started their preparations.
Nearly two lakh empty wrappers of compact discs (CDs) of new Tamil movies, including 30,000 of the yet-to-be-released Sivaji, were seized from two printing presses in the city. The wrappers were valued at Rs 11.50 lakh and presses were sealed.
Welcome the Boss, win prizes
Sify.com - Daily update on Superstar Rajnikanth`s Sivaji- The Boss, leading up to the film’s release on June 15. Two years back, we had done something similar prior to the release of the Superstar`s Chandramukhi and it turned out to be extremely popular with our users. We were also hit by an avalanche of e-mails from Rajni fans to start the popular countdown again.
We are starting this daily update, from May 17,from May 31, two weeks before the release of the film.
We invite you to join in to make this more fun and interactive. Tell us your thoughts and plans on how you will catch up with `The Boss`. You could also be a `Sivaji Spotter` by sending us pictures or video grabs of the hoardings, theatres screening the film, or any other trivia associated with Rajnikanth.
Log on from your city, village or anywhere in the globe to be part of our Sivaji bash! You could win Ipods, gift vouchers and other exciting stuff from Sify.com. Your entries will be published on Sify Movies.
You can also send us your pictures and videos to:
No 4 Tidel Park, Canal Bank road,
Chennai - 600113
Terms and Conditions 1) In all matters relating to this contest, the decision of Sify shall be final and binding in all respect. 2) The contest is open to participants all across the globe. Prizes will not be delivered outside India. Therefore, NRIs and foreigners will make their own arrangements to collect the prize in India. 3) Prizes cannot be exchanged for other prizes or cash. The winner is solely responsible for any other expenses related to acceptance or use of the prize 4) Employees and relatives of the employees of Sify.com are not eligible to participate.