So far, so good ‘has been the story in Tamil film industry during the first half of 2007. There have been 51 releases in the first six months
cannot make a hit, It is the newness in script and presentation that matters most was proved in (Mozhi, Paruthiveeran).
In a way, the new trend of content driven films with attractive packaging, essential commercial ingredients and smart marketing (Unnale Unnale, Naan Avan Illai) show that Tamil films have come of age. The audiences are on the look out for fresh and innovative ideas and not necessarily stars.