So far, so good ‘has been the story in Tamil film industry during the first half of 2007. There have been 51 releases in the first six months
(Jan 1 to June 30). During the same period last year (2006), there were 42 releases, so this year has seen more number of releases and hits.
The hits of the year are- Sivaji, Pokiri, Mozhi, Paruthiveeran, Naan Avan Illai, Unnale Unnale, Chennai-60028 and Karupusamy Kuthagithar The industry is superstar driven with ( Sivaji,Pokkiri)both formulaic films which clicked at the box-office. On the other hand stars alone
cannot make a hit, It is the newness in script and presentation that matters most was proved in (Mozhi, Paruthiveeran).
In a way, the new trend of content driven films with attractive packaging, essential commercial ingredients and smart marketing (Unnale Unnale, Naan Avan Illai) show that Tamil films have come of age. The audiences are on the look out for fresh and innovative ideas and not necessarily stars.