2013 first quarter report for Tamil cinema is hugely disappointing. There were a record 44 releases out of which only three will make profit for the producers. Theatrical collections are at an all time low, due to various reasons.
Kamal Haasan's Vishwaroopam which was censored with an UA certificate was banned by the state government initially for two weeks, as they felt it would hurt the sentiments of a particular community. After the offending scenes were removed the film was cleared and released two weeks later.
The controversies helped the film to become a hit. Kamal Haasan who had pledged everything on the movie was able to pay back his creditors. Vishwaroopam is clearly the number one hit of the year so far.
Kanna Laddu Thinna Aasaiya (KLTA) is the other big winner which released for Pongal. The crass comedy, starpower of Santhanam and the marketing of Red Giants enabled it to get an opening. Powerstar Sreenivasan became a much in demand star with the film.
Pandiraj's Kedi Billa Killadi Ranga (KBKR), released last Friday has taken a decent opening. Escape Motion Pictures and Pasanga Films had sold the film to Studio Green who in turn sold all areas and made a handsome profit. KBKR a family entertainer looks to be a safe bet for all concerned.
However the biggest disappointment of the year is the failure of some movies which were sold at a high price and bombed miserably at the box-office. Karthi's Alex Pandian touted as the Pongal biggie bombed after the first show and is a write off.
Similarly Mani Ratnam's highly anticipated Kadal turned out to be an epic disaster. Mani Ratnam had sold it to Gemini Film Circuit, who in turn had sold it to various distributors in Tamil Nadu. Everybody who brought the film lost money and Mannan Films demanded money back from Mani, which led to ugly scenes and a court order to provide protection to the director.
Ameerin Adhibhagavan was another biggie, a controversial film that failed to take off at the box-office. Vikram-Jiiva bilingual Bejoy Nambiar directed David was another colossal flop, which many single screens removed after three days!
Bala 's dark and depressing critically acclaimed Paradesi took a decent opening in multiplexes but could not sustain. It may break even from all rights put together. The other film which was critically acclaimed was Haridas, which did not get a proper release.
On the whole 2013 has started badly for Tamil film industry, which is plagued by various factors not related to movie making. .