Three films released during Pongal 2011, celebrated 100 days last Friday.
The films that hit a hundred are Dhanush's Aadukalam, Karthi's Siruthai and Vijay's Kaavalan.
All of them celebrated their century in style by issuing 100 days posters and ads in newspapers with theatre listings.
On the face of it, three films celebrating a landmark, augers well for the Tamil film industry.
Dhanush's Vetrimaran directed Aadukalam is not only a hit but has been critically acclaimed, and is sure to bag a couple of awards in the future.
Karthi's biggest hit at the box-office is Siruthai, which is not only a super hit but also re- started the trend of remakes from other languages in Tamil.
Vijay's Kaavalan is a hit, and has given the star a new lease of life at the box-office.
The success of the film proves that Vijay is still undoubtedly the king among mass audiences.