If all goes as per plans, Cash will indeed turn out to be cash making preposition for its investors.
The film is aiming for a mega release on 27th July. Arriving with anywhere between 700-800 prints worldwide, Cash is going to be one of the biggest releases of the season.
"That's true", confirms producer Anish Ranjan, "For a big movie like this, one needs to think big and aim big. We are confident about the product and ADLABS (who are distributing the film) is pleased with the result too. They have massive distribution plan for Cash."
Tell him that 700 + prints is an unheard of number, especially when it comes to a film belonging to action genre, and he says with a smile, "True. Not just that, in fact Cash is the biggest ever release for an Ajay Devgan starrer too. I don't remember when was the last time a film of his was released at such a scale."
Though the promos of the film look quite slick with a promise of an adrenalin ride, one hopes that it's not the case of entire action being highlighted in those few seconds. "Don't worry about that", he assures, "what you see is just a tip of the iceberg. There is a lot which is left unrevealed and I can promise one whale of a ride in this comic thriller."
What about the film's strengths? "The film carries a unique look due to its shoot in South Africa. Also, the action and stunt sequences are entirely unseen. We have applied out of the box thinking to make Cash a unique experience. Mark my words, Cash is going to be an unforgettable experience for the viewers worldwide," says Anish before signing off.