The Suriya- Shruthi Haasan, AR Murgadoss directed Tamil sci-fi thriller 7aum Arivu, Kerala rights have gone for a new record price.
Kerala theatrical rights has been purchased by Divya Pictures Ravi for a whopping price.
The market buzz is that 7aum Arivu Kerala rights have been sold at an astronomical Rs 2.50 Crore, the highest ever paid for a Suriya film in the state.
Remember Suriya’s Singam was sold only for 90 lakhs for Kerala territory but the film went on to do business worth Rs 1.75 Cr in the stae.
Divya Pictures is planning to release 7aum Arivu in 100 screens in Kerala for Diwali. It is going to be an interesting battle in Kerala as Tamil hero’s Vijay’s Velayutham and Shah Rukh Khan’s RA.One will be clashing with 7aum Arivu.