But Aamir Khan and the makers of Talaash felt that using "anyone's misfortune to our benefit" would be insensitive and inappropriate.
So after many twists and turns, Talaash's music was launched at a suburban hotel by Aamir, Rani Mukerji, the Akhtar trio - Javed, Farhan and Zoya - and director Reema Kagti.
Talking about the casting of the film, the actor feels it is completely flawless.
"The casting of this film is a big strength. The way the characters have been written make them all very important," said Aamir.
Kareena Kapoor plays the role of a hooker in Talaash, while Rani is Aamir's wife.
"When I chose a film, I am like an audience. If it touches me and I like it, I do it. I play the character, the way the director writes it," said Aamir.
According to reports, Aamir has given a lot of creative inputs which has been appreciated by director Reema Kagti.
"It has been my dream to work with Aamir. He has given a lot of creative inputs, but he has always been very respectful to my image of the film," said Kagti.
"Rani and Kareena are more experienced than me and I am grateful that they let me direct them," she added.
Talaash will release on November 30.