‘Oscar’ Ravichandran the producer of the magnum opus Anniyan directed by Shankar has confirmed that the release will be on May 20 worldwide.
From today, a trailor will start appear in theatres booked for screening Anniyan. The audio will be launched on April 29 and earlier there were news that some Hollywood actor will be the chief guest at the audio launch, but the latest news is that it will be a low key affair.
Coco-Cola is likely to be the official sponsor of outdoor vinyl hoardings of the film. Nokia was also keen to be partners in the Anniyan campaign, as there is a song about the handset but Ravichandran did not want too many commercial endorsements for the film.
‘Oscar’ does not believe in releasing the film with too many prints, which they feel would endanger the film and are planning to keep it at around 150. Ravichandran is from the old school as far as marketing goes and has taken this crucial decision as he fears that overexposure is the bane of big movies!