Amitabh Bachchan has endorsed a huge number of products in print and television over the years. It could be argued that promoting a lot of brands can dilute the recall value consumers associate with the product. Nevertheless, the superstar has made a great many ads that fall on both ends of the quality scale.
In this feature, we focus on the advertisements that probably created a negative growth in sales and erased all traces of brand recall from the memories of the traumatised viewer. Here's a list of advertisements that should have never been made, starring Amitabh Bachchan.
Text: Shivankar Jay