Traditionally, the colour white is considered lucky to be because it stands for purity.
Is that why the guests at the Kumki audio launch wear white, or were they following a dress code?
The creme de la creme of Kollywood, Rajinikanth, Kamal Haasan, Prabhu, Suriya, Karthi and Vikram were all seen in white linen or cotton shirts.
Looks like this is now the official dress code for all high profile events!
In picture: Rajinikanth and Kamal Haasan colour co-ordinate
Images & Text: Moviebuzz