Veteran director Priyadarshan, actress Samantha and Radika Sarathkumar launched the calendar, which had noted dancer, model, actor and yoga exponent Rukmini Vijayakumar as the model.

Venkat's team had Fibin V Raj of the Pearl Academy of Fashion to create breathtaking silhouettes with a range of fabrics, textures, needlework and paint.

Rajeevan was the art director, and hair and make-up was by Rachel B Singh.

The 12 meticulously planned shots were appreciated by friends present at the launch, including Devi Sri Prasad, Vimala Raman, Lakshmi Manchu and Dharani.