Some of the biggest blockbusters were Diwali releases - from Hum Apke Hain Kaun in 1994, to Dilwale Dulhaniya Le Jayenge in (1995), to Kuch Kuch Hota Hai in 1998.
Of course, in the past few years, formulaic films gave way to Diwali seeing a Pinjar or a Garam Masala opening at the box-office with varied results. Despite the festive milieu being perfect for drawing the audience in, several years have seen Diwali flops - including the year 2008.
A look back at Diwali releases gives us a fascinating picture of what worked and what didn't over the years.
Text: Sonia Chopra