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Dolby Atmos - The New Sound wave

Source : SIFY
Last Updated: Tue, Dec 04, 2012 06:25 hrs
sivaji

The future of cinema sound will never be the same again. Dolby Atmos a new audio platform is going to revolutionise the way we hear on screen.   Rajinikanth’s Shankar directed Sivaji 3D will be the first Indian film to use Dolby Atmos.

After seeing the visuals from the film it looks like an all new listening experience. For example the scene where Rajinikanth flips the coin one of the major pre-interval highlight scene, Atmos gives it that extra edge. It enhances the scene with more natural, realistic sound that truly envelopes the audiences, as they clap in joy. The songs in Sivaji look awesome in 3D with the new sound system, making it sharper and better.

Pankaj Kedia country manager of Dolby Atmos said: “Dolby Atmos is a new audio platform that revolutionises the experience of sound in cinema. The Atmos sound system can handle up to 128 audio tracks and up to 64 speakers, which can be controlled independently. It is a path- breaking and significant innovation and represents the future of entertainment.”

The multiplex king of Tamil Nadu Kiran Reddy of Sathyam Cinemas said: “ SPI Cinemas is proud to be the first cinema exhibitor in India to introduce the Dolby Atmos, the ground breaking audio technology at our flagship location, Sathyam Cinemas in Chennai. We have already installed the system at Serine and will be installing the system at our various other locations.”

Says Senthil Kumar, Co-Founder, Real Image Media Technologies, the first studio in the country to adopt mixing capabilities in Dolby Atmos : “Dolby Atmos is a wonderful tool that enables us to make breakthroughs, from storytelling to production. It allows us to offer a truly immersive listening experienceand bring the in-theatre experience much closer to our original vision.”
 
 Sivaji has been recreated in 3D by Prasad EFX, and Dolby Atmos. Today top Hollywood studios like Disney/Pixar (Brave), 20th Century Fox (Taken 2, Life of Pi) and Warner Brothers (The Hobbit : An Unexpected Journey) have adopted Dolby Atmos platform.”



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