In picture: Anurag Kashyap, Ekta Kapoor, Vihsal Bhardwaj
It was the spookiest night of Bollywood! Guests at the trailer launch of Ek Thi Daayan were in for a shock.
The set complete with dolls strung from trees and witches handing out 'misfortune' cookies, the tone for a thrilling evening was set.
Launched at the stroke of midnight, Emraan Hashmi and his three ghostly leading ladies made an eerrie appearance.
Clad in black, Emraaan performed a number of magic stunts. Kalki floated mid-air. Huma Qureshi and Konkona Sen Sharma sent shivers down our spines.
Fear loosened its grip on the audience, after the show and when the stars sat down for the 'regular' part of the press meet.
It was one helluva night and one helluva trailer launch!
Directed by Kannan Iyer and produced by Ekta Kapoor and Vishal Bhardwaj, the film is isinspired by Mukul Sharma's (Konkona's father) short story.
Ek Thi Daayan is set to release on April 18.