​Ethir Neechal is the new flavour

Last Updated: Thu, Dec 20, 2012 14:33 hrs

What sets the duo apart is their passion.

Dhanush and Anirudh combination which produced the sensational hit ‘Why this Kolaveri’ from 3 album, is back with their second offering with the audio of Ethir Neechal.

Sony Music who are marketing the audio say it is an instant hit and has caught on like wild fire among the youth. A spokesperson of the audio company said : “The youth have instantly connected with the songs in Ethir Neechal. Dhanush-Anirudh music echoes the sound of age”.

The most cherished aspect of the music is its high level of ear-friendliness. Simple lyrics, feet-tapping beats, mild stroke and the songs convey an immense mass appeal.

Boomi Yenna, Ethir Nechaladi, Nijamellam Maranthupochu and Local Boys have struck a chord with the listeners. It looks like another winner from the deadly duo, who has redefined popular music.


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