But that hasn't stopped lead actors Imran Khan and Anushka Sharma from promoting Matru Ki Bijlee Ka Mandola aggressively.
Recently, they were spotted flying kites (as part of Makar Sankranti) and getting fans to pose with the gulabi bhains in a bid to promote their rustic cinematic tale.
What's more, they even talked in the Haryanvi dialect, which got the crowd applauding.
Check out some pictures from the event.
Text and images: Sify.com