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Sify Home >> Movies >> Bollywood >> Is Brand Bachchan a myth?

Is Brand Bachchan a myth?

Is Brand Bachchan a myth?


The Bachchans are a brand.

For close to half a decade, an unsuspecting audience, the consumer world and the media have been told this frequently. On the surface, it's true.

After all, which other family has a living legend as the head, an actress of repute as the lady of the house, an actor with a decade of experience as the son, and a beauty queen who has fascinated directors for over a decade as the daughter-in-law?

But how much of this glamour holds true when you look at them individually? Especially Amitabh Bachchan, Abhishek and Aishwarya?

Text and images: IndiaFM

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