In picture: John Abraham
John Abraham unveiled the logo of the Kolkata Fashion & Lifestyle Week on February 8. Organised by Purple People Entertainment, it will be held from Feb 24 to 28 at PC Chandra Greens, Kolkata.
"I won't be walking the ramp this time, but I wanted to associate myself with the KFLW because it is a fashion week with a cause," said the Bollywood actor. "They are trying to promote eco fashion, something that is an ardent need of the day."
Eco Fashion refers to stylised clothing using environmentally sensitive fabrics and 'responsible' production techniques. The theme is in accordance with the fact that 2010 is the 'Year of Biodiversity'.
A bevy of Bollywood stars will walk the ramp for renowned designers, including Rocky S, Neeta Lulla, Manish Malhotra, Satya Paul, Anita Dongre, Komal Sood, Monapali and Abhishek Dutta at the KFLW.
Text and images: IBNS
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