Mani Ratnam and AR Rahman is trying out new ideas to popularise the Kadal music. The “Nenjikullee ..” song which was first played on MTV became a sensational hit and made Kadal music a brand.
Now another song from the Kadal album “Elay Keechan..” written by Karky and tuned by Rahman is going to go on air on December 10. The song according to insiders can further boost the album.
Meanwhile Madras Talkies has made it clear that Kadal audio by Sony Music will be launched officially on December 17.
A Mani Ratnam film normally does not have an audio launch and it will be straight to the stores.