In fact, several multiplexes have threatened boycott if the actor goes ahead with his plan!
But nothing has put a dampener on Kamal's parade. The actor was recently in Mumbai - along with co-stars Andrea Jeremiah and Pooja Kumar - to promote the film in the city.
"My film [Vishwaroopam] will have a release via DTH before it hits the theatres. It will be a one time show and I'm certain that it will help the producers find a new revenue stream," said Kamal.
"The cost of watching the film on DTH will be approximately Rs1,000."
While Raaj Kamal Films will distribute the film in Tamil Nadu, Ekta Kapoor will distribute it in the North.
In picture: Kamal with Andrea and Pooja at the Vishwaroop press con
Text and images: Sify.com