Kareena Kapoor and Madhur Bhandarkar learned their lesson when they tried ditching the madding crowds by taking the feisty and raunchy music of Heroine to the Siddhi Vinayak temple.
However, the unconventional idea of launching the film's music in the 'peaceful' environs of the temple backfired. Badly.
Chaos dominated what was meant to be a spiritual experience. People thronged to the temple - already known for its huge footfall - when they learned Kareena was coming there to launch Heroine's music.
Reportedly, the police found it difficult to handle the crowds, and Kareena and Madhur couldn't even speak to the media because of all the confusion.
Guess they'll think twice before they come up with another radical promotional idea.
Text: Sify/IANS; Images: Sify.com