"I am happy to announce that we are releasing on September 13th. In September and October people celebrate festivals and our film would spur the festive mood," he said during the press meet held at Prasad Labs in Hyderabad.
"LIB is all about the celebration of life. It is like Happy Days, set in a colony. I shot this movie on large canvas and we have created a complete colony set," he added.
He also added that people are waiting for the film and not happy with the delay. "I agree that there is a delay in the movie but we have locked the release date now and we are aggressively promoting this from on. The promotion is not to mint money but to satiate the urge of audience to watch a good movie and to celebrate the films. It is a paisa vasool movie."
Life Is Beautiful has music by Mickey J Meyer, which is already topping the chart busters. "FM Stations are playing the songs constantly and the youth are in love with the songs," he added.
Life Is Beautiful has newcomers in the lead roles and also has Shriya Saran and Amala Akkineni in key roles.