People For the Ethical Treatment of Animals (PETA) has named Madhavan as the person of the year for his contribution to spreading of vegetarianism.
Maddy, as he is popularly known, has been chosen for the honour for actively promoting vegetarianism "as the best way to help stop animal suffering, cut down on pollution, fight climate change and improve your health" PETA said in a statement.
Speaking to sify.com, Maddy said: “I am really honoured, and was quite surprised when I heard this. I am glad that there are lot of people out there who support me in my attempt to stop abuse against animals. There are actors like Trisha who are animal lovers and I really appreciate it”