After Zeenat Aman, Yana Gupta and Lucy Bartholomew grooved to its beats, now it's Mallika Sherawat's turn to shake her hips to Laila O Laila in Priyadarshan's Tezz.
Reportedly, Mallika said yes to the item song because of her friendship with the film's producer Ratan Jain.
And the way she's raving about it, it looks like a number to watch out for.
"The concept revolves around vampires and has me holding a heart in my hands," said Mallika. "Ashley Rebello has styled me, and the video is raw and sensual."