The music launch of Ek Thi Daayan was a hair-raising, and a little gimmicky, affair indeed. There was a woman in white floating across the stage towards Emraan Hashmi, and before he knew it she had sunk her teeth into his neck.
It turned out to be Konkona Sen Sharma, who stars along with Emraan in the horror thriller. Also in the film are the lovely Huma Qureshi and Kalki Koechlin.
Ek Thi Daayan hits theatres on April 18th. Will it be a spine-chilling experience? Let's hope so!