It is obvious that Gautham Menon has shot more footage than required for his Neethane En Ponvasantham (NEP). He and his editor Antony are not going to waste it, instead it is going to be used as promotional material.
NEP press not says – “December the month of festivities has always made one and all happy, add another one to them Saint Valentine is blessings Tamil audience a year ahead – twice this year through the revered team of NEP . Set for the December 14 release the crew is innovating on the go by releasing an online, TV and theatrical campaign, featuring scenes that are not part of the film, a fuel to already sky high expectations”.
Love has been in the air with Varun and Nithya’s story aptly accompanied by evergreen melodies spanning three decades of their life. NEP covers only 2 odd hours of these moments.
“There are so many moments in their life that people will relate to, which will not feature in the film. We want people to watch these moments, get to know Varun and Nithya better before coming to watch their story on screen”, says Gautham Vasudev Menon.
A special treat for the eyes are waiting with the selected scenes being released almost a month before the release of the film! Yes you heard us right the team NEP is going two steps ahead by releasing the scenes before the release of the movie unlike the standard practice world over where the DVD is released after the movie release.
The scenes will feature Varun and Nithya in school, college and as adults. A few scenes will feature scenes between Varun and his best friend Prakash (played by Santhanam in Tamil and Krishnadu in Telugu) will also be a part of this innovative campaign.
The campaign takes a cue from the tagline “this could be your love story” and will feature moments like “this could be your first date”, “this could be your first fight” or “this could be your birthday party”. The makers of the film are extremely confident that most people will relate to these moments and see them as incidents straight out of their lives – We can’t agree more can’t we?