"It's sort of like a bedtime story: As long as you don't go too far away from the original, the child is happy," Moore said. "The audience gets what it's expecting: beautiful girls, actions, gadgets — there's a formula."
That fiendishly successful formula had modest beginnings. Two upstart producers, Canadian Harry Saltzman and American Albert "Cubby" Broccoli, acquired the rights to a series of novels by Ian Fleming, a former World War II intelligence officer who had created 007 as sort of a fantasy alter-ego.
Saltzman and Broccoli had a budget of just $1 million, but through a blend of luck and design assembled an amazing team of on- and off-screen talent.
Sean Connery, a relatively unknown Scottish actor and former bodybuilder, was cast as Bond against the wishes of studio United Artists, which wanted an established star such as Cary Grant for the role.
Everything or Nothing, a new documentary about the Bond films, says the final seal of approval came from Cubby Broccoli's wife. "Is he sexy?" Broccoli asked her.
Connery got the part.