Bond's world of cars, casinos and caviar was sexy, luxurious and colorful. Instead of a gray, shadowy figure, here was spy as glamorous jet-setter. The films turned Cold War anxiety into a thrill-ride from which the good guy always emerged triumphant.
"There had been nothing like it before," said Graham Rye, editor of 007 magazine, who remembers being blown away by the film as an 11-year-old. "A lot of British films at the time were austere, black-and-white, kitchen-sink dramas. When Dr. No exploded onto the screen, it had a pretty visceral effect on everybody."
Since then, Bond has survived showdowns with enemies from uber-villain Ernst Blofeld to steel-toothed assassin Jaws. Even more impressively, he has weathered the social revolution of the 1960s, financial woes and lawsuits, multiple changes of lead actor, the end of the Cold War and the dawn of the War on Terror.
His survival is the result of chemistry, tenacity and luck.