More than movies, these were experiences in which key elements were established, expected and anticipated. The locations that spanned the globe and headed into outer space; the gravity-defying stunt sequences; the rocket belts, car-submarines and other gadgets; the megalomaniacal villains and their sadistic henchmen — all quickly became part of the Bond brand.
So did the theme songs, many of them performed by the biggest artists of the day, from Paul McCartney (Live and Let Die) to Madonna (Die Another Day).
And, of course, there were the "Bond girls," characters who are victims or villains but always fatefully — and often fatally — attracted to 007.
Bond's scantily clad female companions have long provided ammunition for critics, who accuse the films of sexism, though others argue that the films offer eye-candy for everyone: Ursula Andress in a bikini, but also Daniel Craig in his tight blue swim trunks.