Mahesh Babu has the highest number of brands in his kitty. No other South Indian star can beat him here. But eyebrows were raised when he signed Royal Stag, a liquor brand.
"It isn`t about alcohol. It is about music and spirit. I liked the creative of Royal Stag, the creative focuses on the journey of a superstar. Whenever I sign a brand, I insist on seeing the complete `creative`, only then do I say `yes`. That is very important to me than the money," he adds.