They launched 7up -Dance For Me `Lemon Pattalam` in Chennai with the actor. In this contest, enthusiasts can showcase their talent to STR and win Rs 51 Lakhs!
STR as he likes to be called with his cool, stylish and iconic image is a perfect match for 7UP as a brand stands for all that is fun, free spirited, cool and exciting.
For Silambarasan, this is his first endorsement deal and market sources say that he chose to endorse this brand after careful thought and signed on the dotted line as he loved the cool and stylish image associated with it.
Images & Text: Moviebuzz