He also added that the movie is set in Rayalaseema but would not be emphasizing on the faction feuds. "Instead we are focusing on the great culture of Rayalaseema. In the film, Sunil goes to the villain's house. But they won't kill him because when someone comes to our home, they become our guests, so one should treat guests royally even if they are enemies. This philosophy is practiced by even faction leaders in Rayalaseema. We are focusing on such values in the film. Sunil plays a docile youngster who does only good deeds in life," Rajamouli added.
The film is produced by Arka Media and has music by M M Keeravani.
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