Director Jayendra said: "I come from the ad film background and I am used to narrating a story in 30 seconds but this time I had unlimited time to narrate a romantic story".
Siddharth said the movie is a full-fledged romantic entertainer. "Having done several romantic films, what excited me is Jayendra's unusual way of narrating the movie. The film is shot on RED ONE digital camera and the visuals in the movie are on par with international standards," he added.
He also said that the music of the movie is the best in his career. Sarath Vasudevan has composed the music.