Stars have a two-pronged POA. One, bag scripts. Two, bag endorsements.
When they're not on screen, they are all around town inaugurating showrooms or launching products.
Here's a look at some of tinseltown's stars who've been kept busy with an invite to snip the ribbon.
Up first, we have Hansika Motwani. She's got a wide range of interests when it comes to endorsements.
Here, she's rooting for real estate in a dazzling sari.